Why not inspire?

Writing your book is big.

Writing your book is big.

Writing the best book you can write and completing it is one of the most fulfilling and challenging adventures of a lifetime.  This is a BIG BOOK. IT’S BIGGER THAN YOU. It holds the power to change lives. When you create your book, you create an experience. How do you know if your book is big? It […]

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Why you should embrace struggle, not peace (if you’re a writer)

Why you should embrace struggle, not peace (if you’re a writer)

On January 1, 2015 I made a resolution that I hoped would change my writing life. I decided to meet each moment with peace. Here’s how it happened. In November and December of last year, it seemed everywhere I turned–blogs, books, Ted Talks–I was bombarded with the same message: Inner Harmony was a natural and effortless state […]

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2015: SIMPLY WRITE

2015: SIMPLY WRITE

2015: SIMPLICITY MANIFESTO As a writer and editor, the discipline I practice and teach is Simplicity. Language is doing its job when the words don’t get in the way of your meaning. Simplicity is doing its job when the words you use make your meaning shine bright. Simplicity celebrates the unadorned sentence. Once you get […]

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4 Demons of Authorship, How to Recognize and Conquer, Part I

4 Demons of Authorship, How to Recognize and Conquer, Part I

Writing Your First Book is hell, as any author will tell you. It is also the most deeply satisfying Creative Act of a lifetime, making the hell (in my opinion) totally worth it. There are pitfalls you can avoid that will greatly lessen the intensity of the pain—starting with the four demons of authorship. Like […]

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An e-book can help people find their healing path to you

An e-book can help people find their healing path to you

Consider the e-book as a container of energy—specifically your wisdom energy. That energy is also your brand, deeply stamped within you—not from the outside, but from the inside.  It has the power to touch and move people.  An e-book, as a vehicle, holds the stamp and conveys the energetic quality of your medicine, your approach, […]

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Don’t have time to write your book?

Don’t have time to write your book?

Then write your e-book instead. An E-book will get you clients and build your community quickly. An E-book of 10-50 pages can easily be written in 30 days or less. An E-book is a great way to preview and test the appeal of your topic. E-books are hot. Service businesses of every type and size—consultants, […]

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Wake up to the Gap

Wake up to the Gap

I recently attended an event put on by Vrinda Normand, a well-known marketing mentor who runs a very successful training company for conscious entrepreneurs and change agents. I arrived with excitement, hope and some trepidation.  What was I doing here really, I wondered? Did I expect to get illuminated by some magic formula that would […]

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Why your content has to be bigger than your product or service

Why your content has to be bigger than your product or service

An important visitor is ringing your doorbell and she doesn’t have much time, several seconds actually. Neither do you. But time is not your only problem. Your bigger problem? You can’t shake your visitor’s hand or look her in the eye. Because she’s just landed on your website. How are you going to reach through […]

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What’s in a tagline?

What’s in a tagline?

The purpose of a tagline is to convey a point of view, a philosophy that underlies your business. A tagline is not a statement of your value proposition but it should embody it. Consider this one:  “Sourcing the wisdom of your body.” This tag belongs to the healthcare practice of Dr. Katie Briggs, called Resonation […]

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How to succeed in business without really trying

How to succeed in business without really trying

To succeed in business you have to do more than try. Like Yoda says, So. You have a purpose, a mission, a reason for existing. A service or product you believe in. You first job, to be truly of service, is to create an effective way for your audience to find you—and when they do, […]

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