Taglines

What’s in a tagline?

What’s in a tagline?

The purpose of a tagline is to convey a point of view, a philosophy that underlies your business. A tagline is not a statement of your value proposition but it should embody it. Consider this one:  “Sourcing the wisdom of your body.” This tag belongs to the healthcare practice of Dr. Katie Briggs, called Resonation […]

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Why you should stop targeting your market…really

Why you should stop targeting your market…really

You’ve heard it before. It’s the typical way that marketers and content developers advise their clients. Target your market. I don’t talk about target markets. Target markets aren’t important; people are. A person isn’t a target and a person isn’t a market. Intrigued? Keep reading. 

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