Customer POV

Why you should stop targeting your market…really

Why you should stop targeting your market…really

You’ve heard it before. It’s the typical way that marketers and content developers advise their clients. Target your market. I don’t talk about target markets. Target markets aren’t important; people are. A person isn’t a target and a person isn’t a market. Intrigued? Keep reading. 

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Don’t hide the jewels!

Don’t hide the jewels!

Recently I met with a new client who wanted to hire me to re-do their home page content. I could see it needed help. From the logo and home page copy it wasn’t clear what the product was until I clicked on the product page: a nutritional evaluation service. I went through the rest of […]

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