Content to care about

Why your content has to be bigger than your product or service

Why your content has to be bigger than your product or service

An important visitor is ringing your doorbell and she doesn’t have much time, several seconds actually. Neither do you. But time is not your only problem. Your bigger problem? You can’t shake your visitor’s hand or look her in the eye. Because she’s just landed on your website. How are you going to reach through […]

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Don’t hide the jewels!

Don’t hide the jewels!

Recently I met with a new client who wanted to hire me to re-do their home page content. I could see it needed help. From the logo and home page copy it wasn’t clear what the product was until I clicked on the product page: a nutritional evaluation service. I went through the rest of […]

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