Content development

Why you should embrace struggle, not peace (if you’re a writer)

Why you should embrace struggle, not peace (if you’re a writer)

On January 1, 2015 I made a resolution that I hoped would change my writing life. I decided to meet each moment with peace. Here’s how it happened. In November and December of last year, it seemed everywhere I turned–blogs, books, Ted Talks–I was bombarded with the same message: Inner Harmony was a natural and effortless state […]

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What to do when the fire of your first draft has gone out

What to do when the fire of your first draft has gone out

“No matter how diamond-bright your ideas are dancing in your brain, on paper they are earthbound.”  -William Goldman, Princess Bride You know the feeling. The words come tumbling out, fast and sure, faster than you can write or type. You feel the passion and power of your voice. The rock-bottom certainty of your insights. The […]

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2015: SIMPLY WRITE

2015: SIMPLY WRITE

2015: SIMPLICITY MANIFESTO As a writer and editor, the discipline I practice and teach is Simplicity. Language is doing its job when the words don’t get in the way of your meaning. Simplicity is doing its job when the words you use make your meaning shine bright. Simplicity celebrates the unadorned sentence. Once you get […]

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Why your content has to be bigger than your product or service

Why your content has to be bigger than your product or service

An important visitor is ringing your doorbell and she doesn’t have much time, several seconds actually. Neither do you. But time is not your only problem. Your bigger problem? You can’t shake your visitor’s hand or look her in the eye. Because she’s just landed on your website. How are you going to reach through […]

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Why you should stop targeting your market…really

Why you should stop targeting your market…really

You’ve heard it before. It’s the typical way that marketers and content developers advise their clients. Target your market. I don’t talk about target markets. Target markets aren’t important; people are. A person isn’t a target and a person isn’t a market. Intrigued? Keep reading. 

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Don’t hide the jewels!

Don’t hide the jewels!

Recently I met with a new client who wanted to hire me to re-do their home page content. I could see it needed help. From the logo and home page copy it wasn’t clear what the product was until I clicked on the product page: a nutritional evaluation service. I went through the rest of […]

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