Looking for a way to boost your business in 2015?

Build Your BusinessAttract new clients. Kick start your blog or newsletter. Build your mailing list. Launch a new service or program.
Join like-minded entrepreneurs on January 20, 2015 at the Santa Cruz Marketing Roundtable. Noon-1:30 

If you are a service business and you don’t have an e-book, you’re missing out on an important opportunity—and a powerful shortcut to establish yourself as the go-to expert in your field. An effective e-book is a 24/7 strategy that works while you don’t, educating and attracting your ideal client. You’ll leave this presentation with the tools to make it happen.

You’ll learn:

Which Archetype Title (out of the 7) will have the most appeal to your audience

  • The secret to the structure that creates an irresistible e-book
  • How to design and layout your PDF with easy to use templates
  • The tools to build a killer Opt-in Page
  • 3 ways to get the word out


About Sally Wolfe

Sally Wolfe advises entrepreneurs and authors on how to skillfully create and use editorial products like books and e-books to position themselves as the go-to experts in their field. Since 2002, she has worked with New York Times-reviewed authors, literary agents, and self-published writers. Before Sally found her calling as an editor and book coach, she enjoyed a successful 15-year high-tech marketing career as a publicist and award-winning copywriter in Silicon Valley.


3 Enlightened Replies

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  1. T.O. Weller says:

    Sounds really good Sally. I wish I didn’t live so far away; it’s where I’m headed this year and I can always use expert advice. But, Toronto is just a little too far away. 🙂

  2. Sally Wolfe says:

    For sure, Tracey! Hope the e-book is helpful.

  3. Terri says:

    Bummer! I am not able to make this either. Are you going to host another class in the bay area any time soon?

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