Writing the best book you can write and completing it is one of the most fulfilling and challenging adventures of a lifetime. This is a BIG BOOK. IT’S BIGGER THAN YOU. It holds the power to change lives. When you create your book, you create an experience. How do you know if your book is big? It […]
On January 1, 2015 I made a resolution that I hoped would change my writing life. I decided to meet each moment with peace. Here’s how it happened. In November and December of last year, it seemed everywhere I turned–blogs, books, Ted Talks–I was bombarded with the same message: Inner Harmony was a natural and effortless state […]
“No matter how diamond-bright your ideas are dancing in your brain, on paper they are earthbound.” -William Goldman, Princess Bride You know the feeling. The words come tumbling out, fast and sure, faster than you can write or type. You feel the passion and power of your voice. The rock-bottom certainty of your insights. The […]
Attract new clients. Kick start your blog or newsletter. Build your mailing list. Launch a new service or program. Join like-minded entrepreneurs on January 20, 2015 at the Santa Cruz Marketing Roundtable. Noon-1:30 REGISTER HERE If you are a service business and you don’t have an e-book, you’re missing out on an important opportunity—and a […]
2015: SIMPLICITY MANIFESTO As a writer and editor, the discipline I practice and teach is Simplicity. Language is doing its job when the words don’t get in the way of your meaning. Simplicity is doing its job when the words you use make your meaning shine bright. Simplicity celebrates the unadorned sentence. Once you get […]
Writing Your First Book is hell, as any author will tell you. It is also the most deeply satisfying Creative Act of a lifetime, making the hell (in my opinion) totally worth it. There are pitfalls you can avoid that will greatly lessen the intensity of the pain—starting with the four demons of authorship. Like […]
Consider the e-book as a container of energy—specifically your wisdom energy. That energy is also your brand, deeply stamped within you—not from the outside, but from the inside. It has the power to touch and move people. An e-book, as a vehicle, holds the stamp and conveys the energetic quality of your medicine, your approach, […]
Then write your e-book instead. An E-book will get you clients and build your community quickly. An E-book of 10-50 pages can easily be written in 30 days or less. An E-book is a great way to preview and test the appeal of your topic. E-books are hot. Service businesses of every type and size—consultants, […]
I recently attended an event put on by Vrinda Normand, a well-known marketing mentor who runs a very successful training company for conscious entrepreneurs and change agents. I arrived with excitement, hope and some trepidation. What was I doing here really, I wondered? Did I expect to get illuminated by some magic formula that would […]
Ready to increase your income with an E-book that puts your valued expertise at the fingertips of your potential clients? Looking for a little inspiration? Watch this video. 1. HELP DON’T HYPE The purpose of your e-book is to provide valued information that your reader is willing to download right now. Make sure your content […]
